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PING

The Secrets of Successful Virtual Communication

In today’s increasingly technology-driven workplaces, you need to decide which communication mode to choose and how to best leverage the nuances of that medium. In PING, you’ll discover secrets and research-backed strategies for optimizing workplace communication in a technology-centered world.

Already read the book? Check out the free resources below to support your learning and teaching.

“Finally: a science-based guide to having better conversations by text, email, phone, video, and yes, even social media. Andrew Brodsky is one of the world’s foremost experts on virtual communication, and his book is brimming with surprising insights and useful tips. It’s the resource we need for avoiding misunderstandings and making genuine connections.”

--Adam Grant, #1 bestselling author of THINK AGAIN and HIDDEN POTENTIAL, and host of the podcast Re:Thinking

"I've spent much of my career designing virtual communication tools, but always wished there was a how-to guide for getting the most out of them. Now, there is. PING is full of concrete, research-backed advice. A must read for everyone who communicates online—in other words, everyone."

--Jake Knapp, Co-founder of Google Meet and NYT bestselling author of Sprint

"With a focus on making every interaction intentional and productive, Ping: The Secrets of Successful Virtual Communication offers practical strategies for improving virtual communication, building stronger relationships, and minimizing misunderstandings. Packed with real-world stories, interviews, and cutting-edge research, Ping is an indispensable guide for anyone looking to thrive in the modern, tech-driven work environment."

--Matt Abrahams, Author of Think Faster, Talk Smarter and host of Think Fast, Talk Smart The Podcast.

"Timely, practical and a pleasure to read, PING will help you communicate more effectively in our increasingly digital world. Brodsky’s expertise shines through on each page of this must-read for anyone hoping to deepen connections, negotiate more effectively or simply save time on communication in the modern workplace."

--Katy Milkman, international bestselling author of How to Change.

"Brodsky offers a thoughtful examination of communication in the digital age, providing useful strategies for both in-person and online interactions. This book presents valuable insights for those looking to enhance their conversational effectiveness."

--Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products.

Extend Your Teaching & Learning

Lead conversations on the most crucial takeaways about interacting in a more technology-driven workplace.

PING Book Teaching Guide

Learning objectives, comprehension checks, discussion prompts, and activities that will enable readers to distill the most important book takeaways.

Email Negotiation Exercise

A paired negotiation exercise and corresponding teaching guide for classes/groups that is based on an email negotiation between Steve Jobs and News Corp. This activity will enable learners to gain experience conducting an email negotiation that includes multiple issues, high stakes, and the potential for heated emotions.

Virtual Communication Review Articles

Explore key review papers and meta-analyses to stay abreast of the latest research in the fields of virtual communication, remote work, and virtual teams.

Ignite Discovery and Inspire Learning

PING

The Secrets of Successful Virtual Communication

Extend Your Teaching & Learning

PING Book Teaching Guide

Email Negotiation Exercise

Virtual Communication Review Articles

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